Saturday, November 8, 2014

Notes On Microsoft [Unofficial Post]


Microsoft Devices
  • Microsoft Surface (Laptop / Tablet) 
  • Microsoft Phone 
  • Microsoft Xbox 
  • Microsoft Band 
  • Microsoft Book [Upcoming]

"Brand Appeal"

One of the areas I shall work on is to bring the "Brand Appeal" back to Microsoft products (that Microsoft once enjoyed).
"Microsoft is cool!" or maybe "Microsoft is back!"
"Surface is simply sensational!"
 

Plans and Targets: Microsoft



Microsoft Cloud - Cloud  Marketshare - #1
  • Linux support is wise. More Languages, more database options, more data processing features, more features.
  • Nurture Developers, Experts (more MVP like programs), Consultants - catalyze adoption of Cloud.
Enterprise Marketshare - #1 (IBM, SAP, Oracle)
  • Redesign Microsoft Dynamics, Sharepoint, SQL Server. 
  • NoSQL Database. 
  • Enter CAD / CAM Market (Autodesk). Scientific Computing Market (Wolfram).
Winodows Phone - SmartPhone Marketshare - #2
  • Lots of innovative features. Truly giving the customers the best Phone money can buy. Cortana is cool - make it cooler! 
  • Target: Lure Developers to develop Apps. 
    • Better Tools for App Development. 
    • Increasing Marketshare. More excitement.

 
Microsoft Surface - Tablet Marketshare Target - Surpass iPad
  • Introduce Lower cost versions [Surface Mini; besides Surface Pro]
  • Workplace Computer (Surface Pro) 
  • 1 Surface - In place of "1 Laptop (For study, work) and 1 Tablet ("Coolness factor") for consumption of Media, Apps, Games"
  • Keyboard - Urges you to create.
 
Microsoft Book 

 Microsoft Band & Microsoft Health 

 Surface
 
Visual Studio and .NET.  
  • Innovations.
 
Windows
 
Xbox
  • Push Educational Games.


 

Satya Nadella, being young (and upto date) - is focused on bringing ideas that are currently appreciated and successful in the Industry (even if the ideas are not as widespread and strictly followed at Microsoft):
  • Cloud first, Mobile first 
  • Competing by quickly bringing products to Market and following up with quick iterations. 
Comment : Following up with quick updates gets more significant in a Mobile first, Cloud first world - where you can push updates whenever you want.
  • Data-driven Marketing and Data-driven Software Engineering process improvement 
  • Focused on Platforms and Services





Steve Ballmer
Hanged onto - Windows and Office (even by sacrificing some of the areas where Microsoft could have dominated - Smartphone, Touchscreens)
Started and established:
  • Business Division; Cloud; Skype; Server; SQL Server; 
  • X-Box  and Gaming
  • .NET & Visual Studio
 
 
References 
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